活动安排
时间:2025年7月3日(周四)14:00-15:30
讲座地点:松江校区2教楼235教室
主讲人:张晗香港浸会大学工商管理学院院长、讲席教授
主持人:王海峰上海外国语大学国际工商管理学院副院长
讲座摘要
In recent years, predictive AI has been widely used across various domains, while the advent of generative AI, exemplified by ChatGPT, has sparked significant interest. This paper investigates whether findings of algorithm aversion in predictive AI apply to generative AI. We hypothesize that generative AI faces reduced algorithm aversion due to lower reactance and higher trust. Our experiment reveals a reversal of algorithm aversion in generative AI, with trust mediating algorithm appreciation. These findings contribute to understanding algorithm aversion by highlighting the distinction between predictive and generative AI. We also extend the weight-on-advice paradigm to generative AI, offering insights for practitioners leveraging AI advancements.
嘉宾简介
Dr. Han Zhang is a Chair Professor of Information Systems and the Dean of the School of Business at Hong Kong Baptist University. Dr. Zhang’s research focuses on online trust and reputation, user-generated content, online healthcare, and human-AI interaction.He has published in MIS Quarterly, Information Systems Research, Journal of Marketing Research, Production and Operations Management, Journal of Management Information Systems, Journal of the Association for Information Systems, and other academic journals. He currently serves as the Editor-in-Chief for Information & Management and a senior editor for MIS Quarterly.
承办单位
管理与组织系
科研与师资发展办公室